According to market research and surveys, there is certainly a demand, but a live test really provides valuable information. Using a so-called smoke test, you show a minimal version of your idea, for example just a landing page with an explanation. You gauge interest by having people click, give an email address, or sign up for a pre-sale.
This way you can test a complete idea (or product update) without having developed that idea down to the last detail. Because you test with real customers, you get a much better picture than with a survey among friends, or a quantitative study.
Five tips for when you are going to test:
Define metrics such as X pre-sales or Y email addresses collected.
2. Don't overdevelop your test
The test should cost very little money; you can get a long way with a landing page and some advertising budget.
3. Test with the right people
Get the right traffic to your landing page (Google Ads is very suitable, provided you are not fulfilling a latent need), otherwise your results mean nothing.
4. Make sure you can measure everything
Don't just measure the metrics you set at the beginning, but also your web traffic, the source, device and steps of the funnel that are being gone through.
5. Analyze the results
Check if and why you have or have not indonesia telegram data achieved your metrics. Disappointed? Then first adjust your test before you stop with your idea.
Also read: User testing: 7 reasons why it is more important than ever
Example: Check Maid
An example of a successful smoke test is that of Check Maid, an online platform where you can find and hire a cleaning lady for your home. They launched a landing page with fictitious cleaning ladies, a booking form, and some online ads to test whether people would actually book a cleaning lady. They did. The conversion rates showed the number of bookings that would have come in if they had actually had cleaning ladies.
Just be careful not to antagonize potential customers by making false promises, like Skully once did with their motorcycle helmet.
Phase 2. Who is interested and why?
Now you have a feeling whether there is actually a market for your idea (product/market fit). Therefore, you want to know who that market is and why they find you interesting (customer/message fit). The sooner you know what to say to whom, the less time and money you waste on campaigns with an irrelevant message.