One of Nutrisense's explainer videos, featuring a man and a chicken

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Nutrisense used Sprout’s reports to track which content and specifically which UGC content was performing best on individual platforms, so the style could be replicated on additional channels. Video quickly emerged as one of the most impactful content types.

Nutrisense then began adjusting how they work with influencers and partners to better tap the power of UGC. One influencer using a Nutrisense program worked with the brand to create “explainer” videos with registered singapore mobile database dietitians as an add on to the “food experiment” videos the influencer was already doing. These videos quickly gained popularity on TikTok, and helped increase Nutrisense’s following to 130,000 in one year.

3. City of Miami Beach
Miami Beach has long been a popular spring break destination, a fact that unfortunately comes with increased crime and violence in the city each year. In 2024, the City of Miami Beach launched a social media campaign intended to encourage public safety and get spring breakers to reconsider their behavior.