Confirm current relationship

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Google understands entities through relatedness, which is determined by the co-occurrence of the entities. When two entities, such as a brand and a topic, are available, multiple authoritative sources often link to each other. This will strengthen the connection between the two entities in Google’s knowledge graph, which is especially effective when it comes to generative AI marketing.

If your brand doesn’t have an industry association, you iran phone number data won’t appear in the list when searchers ask what your brand does. Authoritative repetition is key to creating a common entity. That’s because your website should be the most authoritative source for your brand.

Your “About” page is the first place you can post your brand bio.

Your “About Us” page is definitely better than your homepage from Google’s perspective. The latter can be dedicated primarily to the brand entity, while the homepage needs to represent the entire site’s offering and possibly other important entities such as products, clients, or team members. This means that aspects of the brand entity bio should be visible in the homepage copy.

This is called an endorsement point. This will apply across many of your brand assets, which will duplicate relevant aspects of the brand entity bio, most notably the semantic triplet of what the brand entity is.

This should appear in:

Social media profiles (LinkedIn, Twitter, TikTok).
Relevant business directories.
Relevant industry websites.
A Google Business Profile for any brand with a physical address.
If possible, then also on Wikipedia and Wikidata.
As you go through this process, be sure to visit previously published digital PR articles . Revise them as needed to ensure the details are consistent with your official brand and resume.