Name and username
Your Instagram username is your @handle and your Instagram identity. It’s a part of your Instagram profile URL (instagram.com/myusername) and holds a prominent location at the top of your profile page.
Your real or full brand name, on the other hand, shows up at the very top of your Instagram bio section. Include the official name of your business to improve recognition. So even if there are other accounts with similar handles, people can associate this specific account with your business.
For instance, the username for Sprouts Farmers Market is just @sprouts. The name section has the full name of the business, confirming that the account belongs to the farmers’ market.
Instagram bio for Sprouts Farmers Market showing the brand's official name in qatar mobile database the profile name section and the @sprouts handle below
2.
This should be relevant to your brand’s visual identity. Use a high-res image of your logo to improve brand recognition and keep all of your social media profiles on brand. For solopreneurs and public figures, headshots are a perfectly acceptable alternative.
National Geographic TV has a widely recognized visual identity. So the iconic yellow rectangle logo makes a great profile photo.
National Geographic Instagram bio section showing a profile picture with a black background and a collage of images and an overlay of the iconic yellow rectangle brand logo
Another way to brand your Instagram profile is through your Instagram highlight covers. While not necessarily a part of your bio, these still show up at the top of your profile. So they give you an opportunity to inject even more of your brand’s visual identity into your Instagram.