Personalize Your SMS Marketing Campaigns for Different Segments

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" the brand ambassador and product consultant says it's important to keep this limitation in mind when managing your blog. “don’t just focus on the new content, but prune the old content,” says sami. "Search engines like google hate wasting crawl budget on irrelevant content. You only want to serve the best content so it's bound to be indexed." sami describes content pruning as "Removing or updating the worst-performing content." the idea is similar to topiary. You delete the dying branch and transfer resources to the healthy branch.


How it works the first step is to find the page that needs to be trimmed. Says he considers four types of content for the process: previous performers: pages that performed well before but are now performing poorly. Close brazil whatsapp number data winner: the page that ranks for the keyword in position - and - hasn't been updated in a while. Quick win! . Content decline: pages that continue to experience a decline in clicks. Underperforming pages: pages with zero or close to zero clicks that don’t include fresh content you’ve published recently.


Previous performers and near winners are candidates for renewal. Here are my favorite ways to add value when updating one of your articles: add expert quotes, concrete examples, and data. Load key information at the top of the article. Realign content with search intent. Remove any fluff especially ai fluff, if any. Make your content more engaging. Add high-quality yet lightweight images and videos. Update meta by adding targeted keywords. Link to high authority websites in your niche. Improve internal links to other websites identify common real-life questions on the web and answer them in your content.