Atlassian uses social listening to better understand their audience

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Using Sprout’s My Reports premium add-on, we measure cross-network performance, campaign performance and how well we’re engaging specific audience segments and product focus areas. Thanks to diligent UTM tagging within Sprout, combined with our Salesforce integration, we can tie social media efforts directly to revenue—highlighting social as a key revenue driver.



The Atlassian social team strives to be present wherever people are talking paraguay mobile database about work—whether they’re tagged or not.

“We jump in on conversations that are happening about teamwork, work management or agile development—not necessarily our products,” says Loren Siegel, Atlassian’s Community and Social Engagement Senior Team Lead.