By rewarding customers with Gems and offering an easy to understand explainer page with stylish gem shaped icons, the whole program is a fun call-out to their crystal-adorned stationery.
Creative rewards program names–A screenshot of a chart explaining the details of each VIP tier in PenGem’s Signature Rewards program.
PenGem’s Signature Rewards VIP tier details.
Signature Rewards also emphasizes the key reason customers should join the program: rewards. Customers are motivated to join rewards programs because they are looking for value over and above the products they buy. By blatantly addressing this motivator in their program name, PenGems is able to communicate the value that belarus mobile database customers can get from their rewards program and set up realistic expectations. This puts both the customer and the value they stand to earn front and center, keeping the focus on the positive outcomes of joining Signature Rewards.
Takeaway: the most creative rewards program names make customer value a clear priority.
Creative rewards program names–A screenshot of Left Field Brewery’s Fan Club rewards program explainer page and their rewards program launcher on the side. The page title is “Join the Club. Get Rewarded!”
Left Field Brewery’s Fan Club rewards program explainer page.
Who: Left Field Brewery
Program Name: Fan Club
Industry: Alcoholic Beverages
When you think of perfect pairs a few things come to mind: peanut butter and jelly, salt and pepper, and baseball and beer. Left Field Brewery ran with the last one and created a full product line of baseball-inspired brews.