Effective advertising is critical for improving your brand recognition. Your messaging to your target audience should speak directly to their pain points, challenges, and needs.
You should also consider public relations as part of your branding strategy. How you respond to challenges or crises can make or break your brand. Include worst-case scenarios in your plan, with details on how you will handle them in the public eye.
Collaboration and sponsorships can be a great way to surface your brand to new audiences. But not every opportunity will be a great fit for your brand. Decide what types of organizations or events you’ll sponsor and the businesses or creators that you’d ideally partner with.
? Tip: Keep your goals in mind as you do your branding exercise and check that the decisions you make are in the service of meeting them.
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3 examples of successful branding
Large corporate brands are some of the best examples of successful branding. Take brands like Coca-Cola, McDonald’s, or Nike. Consumers recognize these brands all over the world just by hearing a few notes of a jingle or spotting a tiny swoosh logo. These long-standing brands spend a lot of money and thought to reach target customers.
Here are some best-in-class examples of great brand design and branding communication from beloved direct-to-consumer brands.