To better understand the brand recognition process

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5 levels of brand recognition 5 levels of brand recognition 5 levels of brand recognition we need to understand the levels of brand recognition that customers may experience during their journey. Here are the five levels of brand recognition: Brand rejection This level occurs when a customer has a negative association with a brand.


They may avoid the brand because of a bad experience or a bad brand image. No brand recognition This is the level where customers cannot distinguish the company's products from those of competitors, because the brand is not clearly recognized.


This may be due to an insignificant logo or usa whatsapp number data brand name, or an ineffective marketing strategy. Brand Recognition At this level, customers can recognize the brand when they see its logo, slogan, or hear its distinctive sound. They recognize the brand without having to remember its name or product details.


Brand Loyalty Once a customer has developed loyalty to a brand, they will continue to choose that brand based on their trust and positive experiences. Loyalty is the result of building a long-term and sustainable relationship with customers.