Kasper: Instead of just showing the products we told the story of what our products can do for you as a customer. After the Kickstarter, we then used this approach with everything we did—within our social media ads and our own website. This was how we went from zero orders a day to having orders every single day.
Shuang: What was a major milestone that helped Shaping New Tomorrow to scale dramatically?
Christian: We went to a TV program here in Denmark called Løvens Hule, which is the Danish Shark Tank. At that point our revenue was about $150,000 to $200,000 a month. But what would happen after we went on was that all of a sudden we made $200,000 a day for five days straight, and then we were just completely sold out. We were still only three guys and a student helper in the store.
Christian Aachmann(left), Kasper Ulrich (center), and Christoffer Bak (right) stand in front of a Shaping New Tomorrow store.
For the Shaping New Tomorrow algeria mobile database team, appearing on the Danish Shark Tank was more about marketing instead of fundraising. Shaping New Tomorrow
Kasper: We didn’t go on Løvens Hule because we needed funding. We did it because word-of-mouth marketing was the reason why we grew at the beginning. When people came into our physical shop, they thought it was a pretty high promise to say we make the perfect pants. But when they try the pants or shirts on, they immediately get this wow feeling. Then several weeks later, they will come back with their friends and family. We thought to ourselves, why not participate in one of the biggest national broadcast television shows and showcase our concept because there’s a chance that people will find the concept interesting and try it on. That was actually what happened. We had planned for it to go very well, but we had not scaled our processes.
So it challenged us to build a foundation that was able to scale even further. During that year, if we look at the year beforehand, we grew more than 1000% because of this peak in sales.