This form helps build brand awareness on a large

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.. To introduce the brand's products and services. scale and quickly. Traditional Advertising Traditional Advertising See now: What are Customer Journey Touchpoints ? 2. Digital Advertising Digital advertising (online advertising) is the use of digital channels such as search engines (Google, Yahoo), social networks (Facebook, Instagram, YouTube), email marketing.


.. To promote a brand's products and services. Digital advertising allows for more precise and effective customer targeting than traditional advertising. 3. Types of digital advertising 3.1. Paid Search Advertising (PPC) Paid search advertising, or PPC (Pay-Per-Click) advertising, is the placement of ads on websites or search results that only appear when users search for a specific keyword or product.


This form of advertising allows brands to reach australia whatsapp number data customers right when they are in need. Paid Search Advertising (PPC) Paid Search Advertising (PPC) 3.2. Social Media Advertising Social networks such as Facebook, Instagram, Twitter… are places where brands use to reach users and promote products.


Social media advertising is targeted to specific audiences based on interests, demographic information and user behavior. See now: Outdoor advertising (OOH) : Concept, role & characteristics you should know 3.3.of social media marketing where brands partner with celebrities or influencers to promote products in an organic and authentic way through posts, product reviews, or sponsored content.