What is search space analysis?

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A search universe analysis is a strategic audit that aims to uncover the roles that different platforms play in search, while also thoroughly examining your brand, the entire industry, and key competitors.

This approach analyzes content types and portugal mobile database optimization strategies across platforms to increase online visibility, identify current positions, and uncover growth opportunities. This allows brands to create a “search everywhere” strategy and increase their search share.

When is search universe analysis relevant?
For brands looking to develop audience communities, especially those favored by Gen Z and millennials, search marketing is no longer limited to traditional platforms like Google.

TikTok and Reddit now play a key role in users’ search journeys, heralding the era of “search everywhere.” This shift has transformed the user journey into a multi-touchpoint process where content shapes decisions across platforms.

Expanding Search Behavior: Why a Cross-Channel Strategy Matters
Users today don’t just search for information on Google. Platforms like YouTube, TikTok, and Reddit are increasingly playing a role in content discovery and problem solving. YouTube is the dominant platform for video content discovery, TikTok is popular for discovering trends, and Reddit provides community answers and discussions. With the increasing use of these platforms, it becomes essential for an SEO strategy to include all relevant channels, increasing the likelihood of reaching your target audience in different locations.