In order to set realistic goals and limits, the department must first get an idea of the current status of the technical possibilities and application scenarios. Industry associations, trade fair and conference organizers often offer lectures and workshops on trending topics. In-house workshops are also possible. While the goals are usually set quickly, it is much more difficult to set the limits in the first step. It may be that the question of where sensible limits to the use of AI in one's own company are can only be answered succinctly in a subsequent step.
Research and Experimentation By experimenting with automation and AI, corporate communications is training its future viability. This insight must also prevail in the often owner- or family-run companies in German medium-sized businesses. When researching suitable tools, it is advisable to appoint someone from the department who is both technology-savvy and speaks chile number data good English. Many technology providers offer free trial accounts and also support users in experimenting. testing and implementation In principle, every company can carry out every step on the road to automation and artificial intelligence itself - including testing and implementation. question of time whether a company wants to rely on external experts or prefers to build up the know-how completely itself.
Conclusion Change in corporate communications is omnipresent. Even medium-sized BB companies need to accept this - and actively shape the change. A healthy skepticism towards overly rosy promises in terms of artificial intelligence is certainly advisable. But it would be fatal to try to use this as an excuse for one's own inaction.Practical example: SEO for Baidu: This strategy is important for BB companies comments March , min reading time China has been booming as an economic power for years. And that is precisely why more and more German BBs are trying to establish their brand in the Middle Kingdom.