What problem are we trying to solve?

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The next step involves analyzing your audience data to define the problems you’re trying to solve. This is crucial to ensuring that you’re addressing the real wants and needs of your audience through your SEO efforts, rather than working based on assumptions like search volume or clicks.

Based on the unique audience you identify, you can malaysia mobile database better determine the specific challenges you need to address and how to reach users. Consider, for example:

What messages and terminology are most likely to resonate with your target audience?
Are users having trouble finding relevant information on your website?
Are there gaps in your content that need to be filled?
What location-based search engines does your audience use besides Google?
What non-traditional search engines should you consider based on age and gender? TikTok, YouTube, Amazon, Pinterest?
Clearly defining the problem will allow you to focus your efforts on the areas that will have the greatest impact on SEO performance.

3. Brainstorm: How can we best solve this problem?
With a clear understanding of the SEO problem, brainstorm as many possible solutions as possible. It’s easy to fall into the same pattern of optimizing your website based on analytics data and search trends, but design thinking emphasizes qualitative data over quantitative. A few different brainstorming techniques that can help you overcome left-brain thinking habits include:

Brainwriting : Everyone in the group writes down three ideas related to the task at hand. Then, everyone passes their ideas to the person next to them, who expands on them and adds strategies or tactics. This process is repeated until the ideas are passed on to the entire group. Eventually, everyone has contributed to each idea.