This is by no means the first data privacy scandal that has forced companies to make choices (and that has especially alarmed those who rely on ads to drive their marketing campaigns).
Last year, Apple launched the iPhone privacy feature , App Tracking Transparency (ATT), requiring apps to ask users for permission before tracking them across other apps and websites.
Not only was this a problem for the vendor who relied entirely on tracking data singapore phone number list , but it also caused real financial damage to some social platforms. According to one report, companies like Facebook, YouTube, Snapchat and Twitter lost over $10 billion in advertising revenue following Apple’s privacy changes.
And of course, that, like the controversies over the Google lawsuit, has most marketers concerned.
In Digital Marketing, it is impossible to think of any strategy without using data. We know that it is essential to better understand the profile of the client or potential client and, based on this, offer more appropriate content and products or services.