But if you prefer to even start automating your scoring or if your number of generated leads is too high to work with manually, no problem.
6 mistakes that are often made when it comes to lead scoring
When implementing lead scoring, some fairly common errors can arise poland phone number list . That's why we'll show you them below so you don't run the risk of making them.
We have millions of data at our disposal and there is nothing better than taking advantage of them.
Even if we have a keen intuition, it is best to base it on real information, only then will we have a true basis for making the best decisions.
Therefore, when defining the criteria to be analyzed, it is essential to base it on real data, otherwise our lead scoring will have no foundation.
2. Use many variables to define a profile
Over time, you can add variables to define a good profile. However, it is advisable to limit the options a bit initially.
This way there will be less probability of error when determining the weight of each criterion. Do not use negative ratings.