However, they were not paying attention to the quality of the content. To the detriment of this quality, paid links were used to drive more traffic. The website's appearance and usability became increasingly compromised and, consequently, the user experience as well. With the evolution of requirements for internet usability, there were changes in the user profile — which became increasingly demanding — and improvements in the search engine classification process, which increasingly add more elements to improve the position of websites on the results page.
Thus, a new scenario was created. How does content advertising data marketing emerge in this context? a reference as a digital marketing strategy: it uses intelligent seo tactics. Despite generating long-term results, it is the most consistent method of gaining an audience, as it provides valuable content to readers. While traditional seo tactics created useful content for search engines, content marketing focused on content suitable for real people.
Little by little, this value was recognized by search engines, which also began to guide their classification processes based on the quality of the experience on the page. When google defined the “panda” evaluation criteria, it aimed to reduce the ranking of low-quality sites. Consequently, it allowed the ranking of pages with valuable content. Then, criteria called “penguin”, further penalized marketers who used poorly planned seo tactics — those that consisted only of driving traffic through the manipulation of search engine indexes.