Look for opportunities using a gap analysis

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Check your current rankings
Before you start researching keywords, it’s always wise to run an SEO audit of your current rankings as step one. This can provide a baseline of what your website is showing up, which can help you understand where search engines view your domain as authoritative.

Checking your website’s SEO rankings is fairly straightforward, and there is a wide variety of both free and paid online tools you can use to do it.

Conduct a competitive analysis
An SEO competitor analysis is a review of how your costa rica telegram data competitors are showing up in search. This concerns not only business competitors (i.e. companies competing for your customers) but also SERP competitors (i.e. companies competing for your target keywords), which are not always the same.

This process can tell you a lot about how competitors are approaching their keyword strategies – and how you can differentiate yours or overtake key rankings.

As you’re analyzing competitors, keep an eye out for any opportunities they’ve missed – or “gaps” in their SEO footprint. These include topics that they aren’t showing up for, but that customers in your solution category are searching for.