NFTs (the famous Non-Fungible Tokens ) are a reality that can no longer be ignored and pioneering brands are becoming increasingly aware of it.
While some people are still getting to grips with the concept (if you don’t fully understand what an NFT is, don’t feel like an alien: surveys show one in four Americans don’t either), the fact is that this technology is on a meteoric rise ( in 2021, NFTs grew by 11,000% ). And some brands are adopting very creative strategies and generating equally meteoric results for themselves.
Coachella, Super Bowl, Adidas, Dolce & Gabanna and MAC are just some of the many examples of brands and companies that strategically used NFTs to achieve better results in their campaigns and provide a different and unique experience to their customers.
In this article, we will explore these examples further and show you how brands have been using NFTs, what results they are having, and what insights you can absorb for your brand, whether you use these new technologies or not.
NFTs are unique, distinct and irreplaceable codes recorded by the hong kong phone number library blockchain system, the same technology used in cryptocurrencies such as Bitcoin and Ethereum.
If you want to explore more on the topic, we recommend you read this article . Now, let’s explore how brands have used NFTs as part of their strategy!
If you're one of those people who loves a good music festival, then you've probably noticed that the big hit this April was the Coachella Valley Music and Arts Festival. This is a festival that is popularly known for its length, taking place over two full weekends, and for the wide variety of artists from all over the world.