Complete your profile on the Google My Business website
You can find tips on how to prepare structured data here . You can check if the codes are working correctly using Google's tool .
Don't expect quick conversions
SEO, even local, is a long-term endeavor . Local SEO in particular tends to focus on brand support, not performance campaigns. But it pays off in the long run.
Google is trying to mimic the behavior and expectations of real users with its algorithm . And real users undoubtedly care about local, smaller businesses. With its steps, Google is very likely trying to make smaller businesses visible, without their own marketing team. You can do most of the steps above yourself or with just a little help.
Other factors influencing local SEO
What other factors should you consider?
According to another American research , 2018 Local Search overseas chinese in europe data Ranking Factors, the following aspects are evaluated:
Quality of company profile on Google
Link portfolio (backlinks, anchor texts, domain authority)
Reviews (number and variety of reviews)
On-page signals (keywords, meta tags, domain authority)
Citation
User behavior (CTR, clicks on mobile devices)
Personalization
Social media engagement
I WANT LOCAL SEO
Accept negative reviews and don't criticize.
Try to motivate customers to rate you on Google or social networks.
Many companies don't like to see negative criticism, but be careful - never delete such criticism or go on the offensive against the customer. Many marketing textbooks on crisis communication address how to communicate in such cases.
The key is to always thank them for the feedback and acknowledge the problem. Respond calmly and assertively. Google and the reviewer will appreciate this.
Use structured data in your website code to mark
-
- Posts: 382
- Joined: Sat Dec 21, 2024 5:28 am