Online gaming dynamics that end in the shopping mall

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Taking the online environment as a starting point to generate visits in the offline environment is possible, and one of the ways to achieve this successfully is through playful proposals that generate entertainment for the consumer . Prize wheels , word searches, trivia, tests, puzzles, scratch cards... There are options for all tastes, although they all must have three aspects in common:

Simple participation process
Dissemination campaign on different channels
Attractive prizes
It will be of no use investing a lot in online azerbaijan mobile database advertising if the prizes are not sufficiently attractive, just as it will not help much to guess the prize if the entry form is wrong. The key is in balance.

It should be noted that the redemption percentage of the prizes awarded will never (or almost never) be 100%. That is why we must carefully consider the benefit that we are going to offer the consumer for going to the centre. The objective is that, with the excuse of enjoying that prize, the client takes advantage of it to spend more in the shopping centre (without explicitly forcing them to do so).

If the prize is a 10 euro gift card, the purchase made with it will probably exceed that amount. If the prize is a cinema ticket, it may involve the purchase of another ticket or a meal in a restaurant. What is sought is associated consumption .