Many brands find success through TikTok marketing. But building a business on TikTok offers more benefits than just attracting new customers. Minted New York founder Marcus Milione saw the social media platform not only as a marketing channel, but a customer feedback tool, too.
Marcus creates TikTok videos about fashion and fitness, generating more than 12 million likes to date and counting. He also uses TikTok to take followers behind the scenes and gather feedback and ideas for new designs.
Marcus joined the Shopify Masters team in New York City, where he shared his process for building a business without funding, from scratch, and all in public. Ahead, learn how to replicate Marcus’s process to bring customers along on your development journey.
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Building trust as the face of your brand
By building your brand in the public greece mobile database eye, you allow customers to feel a part of the developmental process, incorporating their feedback as you go.
Marcus’s followers love watching him race around the city from meeting to meeting, making sure each detail of Minted New York comes together as he wants it to.
Representing the brand himself on his social media channels also allows his audience to get to know him on a personal level. “Entrepreneurship on social media is overly glorified and overly simplified,” says Marcus, adding that he likes to be transparent and let his followers know what he goes through day to day.
Customers at Minted New York trust they will get their products on time and at the quality they expect, because Marcus continues to show up as the face of the brand.