1. Choose the right audience based on your advertising goal
Different audiences will be more or less relevant based on your current advertising goal. Prospecting at the top of the funnel is by its nature appropriate for a different audience than retargeting at the bottom of the funnel. Experiment with your ad campaigns to find the results that work best for your brand and products.
If you’re prospecting, try using our mid-intent or lookalike (lower intent, broad reach) audiences to discover new buyers that would be interested in your products. These finland mobile database are larger audience list sizes with a variety of data incorporated including past purchase behaviors that indicate possible interest in products that you’re selling.
When retargeting, try using our high-intent audiences. These are targeted, lower-funnel audience list sizes built with proprietary signals and matching algorithms that indicate intent, leading to higher conversion rates.
2. Adjust targeting once a list has been exported
Sometimes, you’ll want to further adjust a targeted list that Shopify Audiences has created to narrow it toward an objective. For instance, you may be running a campaign you want only men or women to see. This isn’t something you can do directly in Audiences—but you can do this in Meta while targeting the list that Audiences has created. This does reduce the reach of the audience and increase cost, but it can be worth it to achieve the desired result.