2. Build great customer experiences A good shopping experience helps retain customers without discounting: Fast delivery Clear return policy Dedicated customer care For example, cosmetics brand Lush never offers discounts, but customers remain loyal thanks to its flexible return policy and unique shopping experience.
3. Focus on product value instead of price Invest in quality, design, and superior features Offer value deals instead of discounts , e.g. buy 1 get 1 free, free gift per order For example, Apple rarely offers direct discounts, instead offering promotional bundles like 6 months of Apple Music free.
4. Leverage marketing and storytelling A good brazil telegram data marketing campaign helps customers feel connected to the brand rather than just concerned about price. Create valuable content through blogs, videos, livestreams Using KOLs, influencers to build trust Run ads that emphasize USP (Unique Selling Proposition) instead of low price For example, Nike has found success through inspirational campaigns like “Just Do It,” rather than constant price cuts like many other sports brands.
5. Optimize operations to maintain good profit margins Applying AI, chatbots, automation to reduce human resource costs Optimizing supply chain to reduce logistics costs Build a multi-platform sales channel (website, social network, e-commerce) to avoid depending on a single channel.
4. 4. CONCLUSION: WHICH STRATEGY IS FOR YOU? If you want to grow long-term, don't just chase discounts. Focus on quality, customer experience, and brand strategy to build sustainability. Recently, the online community and the business world have been buzzing about the "Baby Three" trend.