Things we learned from bb ignitegcl | september share: sharelast month, gcl attended the bb . Ignite event in london, arguably one of the key events in the bb marketing calendar. . The event attracts + sales and marketing professionals from over + leading brands, including guest . Speakers from the likes of microsoft, hpe, and ibm, and is one of the main . Forums to understand and debate the future trends of the bb marketing and demand generation . Landscape... From abm advancement to ai automation, the event was an encyclopaedia of insights highlighting .
The evolution of sales and marketing strategies as we iceland phone number list progress through to the mid-point of . The s. To summarise some of the key points, we’ve condensed five bb marketing insights . That we took away: the bb buyer landscape is changing and evolving one of the . Key themes from the event was centred around the change and development of buyer behaviour. . A frost & sullivan survey showed that % of bb buyers are looking to self-serve . As opposed to interacting with sales reps.
Additionally, a harvard business review found that only . % of bb buying time is spent with sales representatives. This migration away from in-person . Channels demonstrates a stealth-like buying behaviour, one where bb organisations are having to invest more . Time in researching the ever-changing needs of their buyers, before proactively engaging with the market. . Paul russell, global customer marketing director at vertiv, spoke about his own recent journey whilst . Running a -month bb lead generation programme into the apac market, utilising ai data technology .
The Impact of SMS Customer Retention Campaigns
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