What is Native Advertising?

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"Native ads" are ads that are displayed in a way that blends naturally into the content that the user is viewing.

Unlike traditional banner ads and pop-up ads, native ads prioritize user experience, so their appearance and format match regular content, making them less incongruous to users. This makes it harder for users to recognize them as ads, and more likely to attract their interest.

Banner and pop-up ads are clearly displayed as advertisements, cambodia number data so users often ignore or block them, but native ads are more naturally received by users, which can lead to higher click-through rates.

Types of native ads
There are several types of native ads, each with its own characteristics. The most common types are listed below.

Characteristics of the in-feed type
The in-feed type is naturally integrated into the feed of social media or news apps .

They appear as if they are part of the content as users scroll through the regular content, and because they blend in visually, these ads tend to have higher click-through rates.

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Huffington Post

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Recommendation widget type
Recommendation widgets are displayed at the bottom of a webpage or in a sidebar and provide "recommended articles" or "related content . "

This format is designed to interest users and make them click, and is a type that is often seen on news media sites.

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