The campaign highlighted athletes

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Kotex selected 50 influential women from Pinterest and sent them gifts based on what they had pinned. This strategy, in addition to generating virality on the platform, strengthened the emotional brazil whatsapp number data connection with its audience, showing how the brand values ​​the aspirations of its consumers. The campaign achieved nearly 700,000 impressions from interactions related to the gifts.

Nike launched a campaign that encourages consumers to step out of their comfort zone and try new sports disciplines. It uses inspiring videos on platforms such as Instagram and showcasing athletes from various disciplines. from different backgrounds and genders, including figures such as Mara Gómez, the first trans woman to play in Argentina’s professional league. This inclusion underlines Nike’s commitment to diversity and representation in sport. In addition, public participation was encouraged, inviting users to share their own sports experiences under the slogan “Play New”, generating a high level of engagement and virality on the platforms.