Email marketing is a tried and tested method of building your customer relationships. It’s also essential for the success of your loyalty programs—an increasingly valuable medium for retailers. Markets and Markets predicts the global loyalty management market, currently worth $10.2 billion, will be worth over $22.8 billion by 2028.
Read on to find out more about loyalty rewards programs and how using one can earn you more revenue. We’ve also created templates for you to use as you wish.
The Purpose of a Loyalty Program Email
Loyalty program emails keep your brand fresh in customers’ minds. They encourage repeat business in exchange for promotions, rewards, exclusive offers, and benefits.
According to Litmus, email belgium phone number list drives an ROI of $36 for every dollar spent. But let’s look at the data as of 2023 according to MailerLite:
Average open rates: 37.65%
Average click rate: 3.36%
Average click-thru rate (CTR): 8.93%
Average unsubscribe rate: 0.24%
Average bounce rate: 0.30%
By scheduling regular customer loyalty program email campaigns, you’re able to drive that valuable customer engagement toward your loyalty program.
When to Send Loyalty Program Emails
It’s not only about quality. The effectiveness of your customer loyalty emails also depends on your timing. Here’s what we know:
People like consistency: Determining a regular cadence builds trust and anticipation in your customers.
Day of the week: According to MailerLite, Thursday and Monday generate the highest open rate in the first 2 hours of sending.
Time of day: MailerLite reports that the majority of email opens occur between 11AM-12PM, 6-7PM, and 2AM.
Utilize key events.