The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers
The PowerReviews Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era study is based on survey responses from 11,162 grocery shoppers across the United States (and is an update of our 2021 study, The Evolution of the Modern Grocery Shopper). Here’s a snapshot of our key findings.
Two Years into the Pandemic, Consumers Continue to Embrace Online Grocery Shopping
71% of consumers have made an online grocery or CPG purchase within the most recent three month period (compared to 73% a year ago and 17% in 2017).
72% say they shop online for groceries more now than they did pre-Covid.
For 57% of consumers, online grocery spending has increased in the past 12 months.
Top reasons for online australia phone number list grocery shopping include time savings (66%), avoiding impulse purchases that are common in-store (37%) and personal safety (34%).
Pickup or delivery from a traditional grocery or big box store remains the most popular online grocery shopping option; 68% of consumers have done this.
Grocery and CPG Shoppers Still Frequent Brick-and-Mortar Stores
95% of consumers have purchased grocery or CPG items from a brick-and-mortar store within the most recent three month period.
Nearly all online grocery shoppers (97%) have also shopped in-store for groceries or CPG items within the most recent three months.
Both Online and In-Store Grocery Shoppers Have an Appetite for Ratings and Reviews
90% of online grocery shoppers read ratings and reviews at least occasionally. This is up from 82% last year.