What stands in the way of implementing your work?

[kexej28769@nongnue]

When I was an independent contractor serving small businesses, they were often overwhelmed with their own marketing and willing to hand over the keys to the website so my developers could implement SEO recommendations.

Then, as I entered agency life and worked on larger and larger businesses, I quickly realized that implementing SEO work was very difficult. I started hitting roadblocks with multiple clients, and moving small projects forward was a slow, arduous process. It was easy to get impatient and fed up.

Worse still, it was difficult for some of my team members bosnia and herzegovina number data watch their peers implement excellent search work and get great results for their clients, while their own clients didn’t seem to implement anything. It left them frustrated, bored, feeling inadequate, and burned out – while the client was asking where the results were for the projects they hadn’t implemented.


I surveyed my industry peers about these common challenges as they try to implement my recommendations. (Thanks to the 141 people who submitted!) The results were about one-third in-house marketers and two-thirds out-of-house marketers who provide services to clients.



The most common barriers we asked about fell into a few key categories:


The chart below shows how barriers ranked in the survey. A higher score means people reported it as a more frequent or common problem they experience: