Shopify success story – Divatress
This is one of the many Shopify stores that has found success after switching from a different ecommerce platform. Divatress is a retail online store that sells everything hair, from wigs, braiding hair, and hair extensions to hair care products.
Their market niche is mostly African-American. After 10 years of using Magento, the founder, Rob Lin, moved the site to Shopify, and it has been an upward trend from there.
The store has everything under one roof. In addition to hair products, they sell beauty products as well.
Furthermore, on moving to brazil phone number list Shopify, Divatress moved their email marketing functions from Mailchimp to Omnisend. They stopped using basic email marketing functions and opted for a more automated solution that would support their growing business.
They also embraced SMS marketing. Part of this landing page email and SMS marketing strategy involved using popups to get more visitors to convert. Here’s what that looks like.
What are the results? Key takeaways?
With Shopify and Omnisend, they’ve been able to manage their growing customer base with their limited staff.
Part of the challenge of being a small business is not being able to employ enough people as the business grows.
But with automated marketing functions, part of the staff’s work is taken care of.