build a real and lasting relationship with them

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For this reason, you have to work on positioning yourself in your client's mind; they have to see you as an expert, as a company that provides value.

For example, you can do a success story or work on a study or report that solves a problem or need or, simply, helps them become better professionals.

This way, they won't abandon you.

Conclusions
Don't underestimate the value of customer kuwait phone number list retention and churn rates. Don't just focus on acquiring customers; instead, work to reduce the churn rate.

And remember that increasing customer retention by 5% can increase your revenue by 75% and that 20% of your customers will make 80% of your sales.

, make them perceive the value you transmit to them, be an expert, reward the best, encourage loyalty and move from campaigns to programs.Designing and implementing PPC strategies can be a daunting task, however, the data insights you gain from researching your competition can make your job much easier overall.