Users perceive warm colors such as red and orange more easily in peripheral vision compared to cool hues.
Color preferences for women and men
Blue is one of the most popular preferred colors across all cultures, genders, and age groups for web and app interfaces. On average, users tend to view objects and websites with a blue-based color scheme as more trustworthy and secure.
Warm colors stimulate mental activity
Color can affect a user's ability to quickly understand information, south africa telegram data and warm colors promote better understanding of written content.
Color scheme created from muted and desaturated colors.
Vibrant accent colors help guide a user’s eye toward desired actions within an interface more effectively than dull colors. Vibrant, saturated colors, such as red and orange, can increase the sense of urgency in users, potentially encouraging quicker actions or purchases.
Muted, desaturated colors are less stimulating for users, promoting a calmer visual experience suitable for reading or focused work.
Visual content is brain-friendly
People process images before reading text content, so strategic choice of colors is essential for instant comprehension.
International color symbolism.
The meaning of colors can differ between cultures, so localized color associations should be taken into account in overall product design.
Conclusion
While trends influence color preferences, users respond best to simple and consistent UI color schemes. Too many bright, vivid accent colors competing for attention in a UI can create confusion, stress, and reduced comprehension for users. Consistently used color cues help train users’ memory for functional elements like calls to action during repeated use of the app.