How do retargeting campaigns work?

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It should be noted that Google does not use the term “retargeting,” as Facebook and other social platforms do.

When we refer to any form of Google Ads, we will talk about “remarketing”.


There are two main ways these jordan phone number list platforms work:

1.- Pixel-based.

2.- Based on lists.

They do not work in the same way and each has its strengths and weaknesses.

Pixel-based retargeting is the most widely used and works through that little bit of code we've already discussed .