Drag the same conversions module over each column and set a different channel in each column to display conversions by channel.
4.- Traffic metrics by channel and device
Your client (or boss) will want to know how you are getting your web traffic: are they coming from ads or email marketing?
Google Analytics > Top Channels and Top Insights
Again, it includes the previous modules but ivory coast phone number list configuring them differently.
Compared to the previous period, select "none" to see the total data and include the same module twice.
In one, select the segment "Desktop and tablet traffic" and in the other, "Mobile traffic."
This will allow you to compare key metrics at a glance and offer some conclusions.
General lines of the strategy
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