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Types of sales channels

There is no single system for classifying sales channels, but most often they are divided into active and passive.

Active sales channels
Active channels are characterized by the fact that the initiative for the transaction comes directly from the business. In these channels, the main task is to generate customer interest in the product using various marketing strategies.

Active sales are divided into categories. Let's look at the main ones:

Direct sales
In direct sales, the company itself initiates communication with the client. This can happen through personal meetings, consultations, or product demonstrations. In direct sales, intermediaries are not needed.

Example: a manager in a store helps a customer choose a suitable sofa, demonstrating its advantages.

Advantages:

Direct sales increase the likelihood of a purchase, especially if the seller knows brazil phone number list how to approach the client and present the product correctly.
During the direct sales process, the specialist can answer questions immediately.
The seller has the opportunity to use different words and gestures, based on the client's reaction.
Flaws:

In the presence of a large number of clients, direct sales can become ineffective, since each client requires a lot of time.
Telemarketing
Search and attraction of clients by phone. This method provides active communication with potential buyers using pre-prepared databases.

Example : A beauty salon uses telemarketing to tell clients about a new service.

Advantages:

Save on organizing meetings and advertising campaigns thanks to a ready-made client base.
It is possible to serve clients from different regions.
Managers can use scripts, take notes and keep records during calls.