Opt for one strategy or another

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choose the one that best suits your destination.

La Roca Shelter, even if you are small
I want to end this post with a small, very small business, but one that does things really well.

Refugio la Roca is an unconventional hostel in Santander, Colombia.

It's built sustainably (really) and while it doesn't ghana phone number list have the amenities of a luxury resort, the views are five-star.

They are, logically, aimed at a very specific type of public: young people concerned about the environment who want to enjoy an oasis of peace and tranquility.

Also logically, social networks are their strong point for getting clients and for that reason, they put all their effort into Instagram.

The posts are very carefully curated and have a high engagement rate, with many comments and likes.