Where will we publish our audiovisual content?

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Before selecting the platform we must ask ourselves: where is my buyer persona?

7.- Tool selection
To create videos, we are going to need a series of tools, we take into account equipment and digital tools to make a selection.

For example:

To plan
Calendars, boards, time management and productivity tools.

To record
Camera or cell phone, microphones, lights, tripods.

For post production
Computer, editing, audio and animation programs.

There are many free or existing tools, but we may need to pay for some.

We took them into account in our budget.

8.- Action plan
An action plan tells me what actions related czech republic phone number list to this type of content I am going to carry out, what resources I am going to need and who will be involved.

It also allows me to visualize how much time in advance I need to produce the audiovisual material.

Video can be present as part of my content calendar, in advertising or expectation campaigns, launches, creation of information products, etc.