If there was an advertiser

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Who wanted to pay 10 cents per impression, then your income will be only 1 cent. For this purpose, set bidfloor, so you will sell ads not for a cent, but for, for example, 6 cents. The Dynamic Allocation service in Google AdManager or Dynamic Monetization in ADFOX are effective in using to connect your direct sales. The manual for working with the functionality of these applications can be viewed on special portals. There you need to add your ad, specifying the bid for display, then set the bidfloor, which will be the same as the bid for direct placement.

Set up prebid.js or header bidding services. Setting Paraguay cell phone number list a bid via an external network protocol is essentially the same as bidfloor. In order to warm up the audience and increase demand for offers in YAN and Google service, it is also effective to conduct mediation via the prebid.js service. The method when advertising networks contact different bidfloors in turn is called a waterfall. For example: Google (bidfloor $3) -> YAN (bidfloor $3) -> Google (bidfloor $1) -> YAN (bidfloor $1.) -> etc. It is worth paying attention to the fact that advertising networks such as Google do not welcome optimization with the placement of such re-requests in ad units.

There is a list of restrictions from these networks regarding the use of this method, so pay attention to your actions to avoid blocking and not to violate the rules. There is no such function with which you could configure the bidfloor for each individual category in AdSense. Minimum CPM is available for configuration in AdX, or using AdManager - AdSense. Consider the Google AdX optimization functionality , the most popular among them is the Roxot tool, a technology from a private corporation, and the predictor in dynamic monetization 2.0 from Yandex. Both resources are quite good, have good reviews from users.