Exclusive strategy. An exclusive sales strategy involves granting rights to sell a product to only one or a few partners. This makes it unique, and sometimes it can artificially increase demand.
For example, a company produces SUVs and sells them only through 2-3 dealers in each country. Or a clothing brand releases a limited collection to increase customer interest. Usually, a limited product costs more and is easier to sell. A limited number of products makes them more popular.
Push strategy. The push strategy focuses on active promotion of the product malta phone number list through intermediaries. In this model, it is not the manufacturers but the intermediaries who promote the product. The push strategy is suitable, for example, for selling cosmetics. A cosmetologist selects care products for their clients and recommends buying a certain brand of cosmetics.
Pull strategy. Pull strategy means that the manufacturer is the one who promotes and sells their products. For the manufacturer, this is more expensive than push strategy, since it is necessary to invest in marketing, analyze the market and competitors' cases, and develop the company's strategy. On the other hand, there is no risk that distributors will make a mistake. Pull strategy means that the business works on such processes as brand recognition, customer loyalty, and invests a lot of money in promotion.
Combined strategy . This strategy combines the two previous ones. This means that the company actively promotes the product through intermediaries, while simultaneously advertising it independently. The same cosmetics from the example above can be sold not only through cosmetologists, but also by running ads on social networks, purchasing them from bloggers.
By sales method
The passive strategy involves minimal involvement of the sales department. Here the emphasis is on attracting customers, maximum market coverage. Many online stores prefer to use the passive strategy.