Possibly because they have always been considered "free" platforms where you don't pay to be there.
But we all know that the publications we make organically have a "relative" reach and that there are times when they don't reach where we want or who we want.
Therefore, do not hesitate to invest from time to time in platforms such as Facebook Ads or Instagram Ads because the expense is usually not too high and they can be profitable.
What you need to do is choose the right marketing objective for your advertising campaigns.
4.- Use videos on your social networks and have your YouTube channel
Video is one of the ways you can attract and captivate your digital travelers and YouTube is one of the perfect platforms to include your video content.
Not surprisingly, one in four travelers admits to having cambodia phone number list used YouTube at least once during the inspiration phase of their trip.
The percentage is higher among the millennial generation and “less traditional” types of trips.
5.- Share your own blog content to generate traffic to your website
If you are working on your tourism marketing correctly, you will be developing your content marketing strategy .
Content is an essential part of entering the different phases of the purchasing cycle of a digital tourist.
Each piece of content we generate on the blog becomes a launching pad for our website, which will generate traffic and increase the chances of booking on our own website.
6.-
Showing your business through your social networks helps a lot to reduce the degree of uncertainty that a potential client may have.
These small but effective actions will generate trust in your establishment or service, greatly serving to make your followers more predisposed to make a reservation or visit your facility.
Show yourself as you are
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