ETHOS: the power of credibility

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Check what is working well from what has already been published, how it is positioning itself for that, and find ways to enhance and optimize that content and improve it.

Evergreen traffic is a gift to be taken advantage of because it continues to bear fruit and you should not only think about what you can do today, but also about what you have done and see how you can improve it.More than 2,300 years ago, Aristotle wrote his great work “Rhetoric” in which he defined the three key pillars for creating a persuasive speech and established his principles of persuasion.

Not long ago, someone said, “If it hurts, it’s healing.”

It was my mother or maybe yours; but mother it was certain.

And what do Aristotle and a mother have in common?

Your Mother's Persuasion Principles

Well, both are masters in the art of persuasion, which bolivia phone number list is very useful for creating content that is valuable and also effective.

What are the keys to creating persuasive content?
Aristotle's rhetoric consists of three categories:

Ethos (Credibility).
Pathos (Emotion).
Logos (Logic).
My mother's rhetoric, too: “be honest and do things from the heart, but always with your head.”

Not bad for a start, right?

Now let's see how to apply these resources to persuade in content marketing and, specifically, in content creation.

The principles of persuasion in content marketing or how to create persuasive content
Let's see how we can apply Aristotle's three principles of persuasion to create content.


Principles of persuasion - Ethos

“Drink the juice quickly or the vitamins will disappear.”

You drank the juice without complaining, right?

Me too.

Well, there is the first basic principle of persuasion: credibility .