Thinking about putting a pop-up on your blog to get more subscribers? Here's what you need to know before taking action.
Carlos Bravo6
“The damn pop-up” some will say. Those who are using it will surely think of different concepts of it because at the conversion level it works miracles. There is usually a before and after. Many go from getting 2-10 to 6-30 subscribers a day.
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In this blog you may have noticed that I use a format called Slide-In . If you access it from a laptop there are no problems but from a mobile it can be annoying because it takes up the whole screen. Even with this less intrusive format I have gone from increasing my daily subscribers from 7-8 to 15-25 a day. Using a pop-up I could go even higher but I am not considering it.
The dilemma for many bloggers is that on the one hand they japan phone number code want to increase their list massively but on the other hand they do not want to apply aggressive tactics with their readers .
A client I'm working with gave me a good argument in this context. People who are really interested will subscribe without having to be pestered. By the way, I didn't suggest implementing a pop-up but rather adding the subscription option to the main menu of the website because I think it's something that needs to be highlighted.
Obviously, there are many reasons against it, but there is one essential point that must be highlighted. Those subscribers who subscribe despite not making it easy for them usually have a high level of activation (read the post if you are not sure what I mean) with commercial potential.
It's not that simple and in neither case is the path from subscriber to potential customer direct. Therefore, you need to be clear about things before choosing or not a format like pop-up . In my projects I observe the following:
The more aggressively you engage a subscriber, the more time you will have to invest to convert them into a sales lead (activate). You don't just move from one stage to the next.
Being less aggressive means capturing far fewer contacts. Luckily, these are usually of higher quality because they sign up for your newsletter thanks to a positive experience with you in the past .