How to Promote a Podcast: A Guide to Getting and Keeping Listeners

[mouakter13]

Learning how to promote a podcast is a surefire way to stay ahead of the fierce podcasting competition. Although podcasts are just over 20 years old, data from Listen Notes shows that there are currently over 2.7 million podcasts and 122 million podcast episodes online.

And the stakes are high. Approximately 104 million Americans age 12 and older listen to podcasts monthly. That's about 1/3 of the population, or 39% of men and 36% of women.

But here’s the thing. How do you effectively promote a podcast with so much competition to beat? How can you find your audience among the millions of monthly podcast listeners?

That’s what this article is all about. Keep reading, and we’ll go over 17 strategies you can use to promote your podcast and some tips that will help you find, inspire, and maintain a long-term audience.

Let's dive into the topic.

Identify and reach your podcast's target audience
It’s easy to watch successful podcasts like Planet Money and israel whatsapp number dataStuff You Should and forget that the podcasters behind them once struggled to find listeners. But it’s true.

Every podcast starts somewhere, but what separates successful podcasts from the unsuccessful ones? Smart marketing and carefully building a loyal audience.

So before we talk about podcast marketing, let’s cover three audience-building strategies that can help you build a loyal listener base from day one.

1. Build a listener persona to understand your audience
Understanding who your audience members are is crucial to reaching them effectively. That’s where a listener profile, or listener persona, comes into play.

A listener profile is like a buyer profile, but it's specific to podcasts. Your listener profile describes your audience based on characteristics like