Improve your product based on user experience, not your own assumptions

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Mathematics exercises
In October 2022, the Duolingo platform launched the Math tab. This is a mobile app that allows you to learn basic mathematics. The algorithm is based on the same principles as for learning languages. The app is available for devices with the iOS operating system.


Duolingo Math helps you understand addition and subtraction, multiplication and division, and rounding and square root calculations in a fun way. Source: Duolingo Math
Musical Notation for Beginner Musicians
A year after the launch of math classes, Duolingo launched a course on musical notation. Currently, the app is only available for iOS users. The app is based on the same game format.

According to the 2023 financial data, Duolingo has 88.6 million unique monthly users. The annual user growth rate is 46%. The annual revenue growth rate is 44%. The annual revenue is $531 million. The financial performance positively affects the company's valuation, which is currently valued at $10 billion.

What Entrepreneurs Should Learn From Duolingo's Creator
Building a learning product that will be popular around the world is no easy task. The kazakhstan phone number list Duolingo team seems to have adopted a strategy from the very beginning that allowed it to achieve this goal quickly and without losses. Here are some lessons to learn from the story of Luis von Ahn, the creator of Duolingo.

1. Understand the problem you want to solve with your product.

Education is a social elevator that allows you to achieve a lot. However, studying is difficult not only because a good education requires money. Sometimes studying is just boring. The creators of Duolingo were able to find an approach to their audience and turned learning into an exciting game process. Gamification has become the key to the hearts of a wide audience.


Luis von Ahn was able to gather a base of free beta testers during the testing phase of the closed product. This allowed him to develop the product based on the experience of real users. Further development of the product is also the result of close interaction between analysts and users .

3. Maintain a balance between public benefit and business

The teaching methods used by Duolingo are controversial. While some critics are sure that the application is a useless toy for language learners, more and more users are coming to Duolingo to learn not only languages, but also mathematics and musical notes. This means that Duolingo creator Luis von Ahn is not only solving a global problem and realizing his dream of making learning accessible. It also means that the product brings commercial benefits to the owner, which in turn allows him to improve the product and make learning more accessible.