Competition with Adobe and a broken deal

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Only then did Field begin to develop a tariff grid. As an example, a scheme like Atlassian was chosen, which had a free limited version and several versions for companies of different levels.


There are 4 tariffs available for users: from free and limited Starter to customizable Enterprise
The convenient graphic editor for prototyping began to gain popularity. In early 2019, the well-known Sequoia Capital fund invested in Figma: as part of Series C financing, the company received $40 million.

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A year later, Figma raised $50 million, and a year after that, $200 million.

In 2020, the company became a unicorn, meaning it received a market valuation of over $1 billion. At that time, it was valued at $2 billion. Just a year later, Figma was valued at $10 billion.

From the early days of Figma, Field and Wallace pitched their product as a convenient service for designers with features that Adobe lacked. However, as the service began to gain popularity, the company tried to distance itself from any comparisons to Photoshop and other applications of the industry leader. Against this background, the announcement that Adobe would acquire Figma in September 2022 sounded like a bolt from the blue.

The design community was not happy about Figma being built into Adobe Creative Cloud. The negative feedback even affected the giant’s shares, which fell 17% after the deal was announced.