Recommendation than from someone you trust?

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With Influencer Marketing and therefore, with influencers, something similar to the following occurs.

Surely you have ever gone on a trip to an ideal destination because a friend recommended it to you.

At this point it may not be necessary to explain what an influencer is , but to put things into perspective and not confuse the term with a celebrity, we define the former as a person who dedicates their content on social networks to exposing their way of life or a specific topic, who has a loyal audience that interacts with their posts and has a certain affinity with them.

That is to say, thanks to its content and its way of turkey phone number list being, it has managed to create a community and from a business point of view, it is an effective means of communication.

In short, we can say that they are capable of influencing the purchasing decisions of their followers and as a brand, we must take advantage of that potential.

Keep reading, I'll tell you why this is so and how to manage an influencer marketing campaign so that it is a complete success.