Adequate segmentation in this type of advertising?

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After this, you will get statistical data on how many people who visited the site from your display campaigns returned to Google.com, searched for one of your keywords, then clicked and finally converted.

You may find that the impact of display is much greater than direct conversions.

We know that segmentation is key in display ads. As an expert on the subject, what factors help ensure
On the Google Display Network, you need at least 100 active users every thirty days to have a large enough audience to start serving ads.

If your audiences are highly targeted but don't south korea phone number list have enough users, don't bother setting up campaigns or ad groups until you can scale them up.

As you segment your users, test and implement audience exclusions to avoid audience overlap as much as possible.

Keeping your audiences “healthy and well” will help keep your message perfectly focused on the right users, as well as keep your funnel aligned with your campaign goals.