Seize your opportunities with these 5 tips & tricks
1. Interact with your customer
The consumer is in charge: an Identity Management System with a MyPage/personal page where consumers can manage their own data is a valuable addition. An accessible way to interact with your customer and collect data step by step.
2. Do you need consent: yes or no?
When using personal data, always check whether you need consent – see the consent chart later in the article – and whether you have asked for and stored that consent. This will reduce the chance of offending the customer.
3. Register your consent
The new buzzword is Consent Lifecycle Management . Make sure you have a CRM or Identity system in which you can register consent. It is important that you can see per element when you have received consent: via which source and for what purpose. And possibly when the consent has been withdrawn or for how long you have the consent.
In the near future, knowledge and intelligence about consent will be worth gold, because you can use it to steer your own processes.
4. Think about your profiling process
Take the time to think carefully about how you fill in your profiling process. What data do you need when? Only ask for permission if you can actually demonstrate added value and build a profile step by step. You may end up with less data, but data with a much higher quality and therefore greater value.
5. Explore the possibilities of social registration & social login
In addition to the possibilities, it is also advisable to investigate the pitfalls of social registration and social login. Companies such as Facebook will want to continue to register consumer behavior, also on your organization's website. Additional permission must also be requested for this, as well as for the exchange of Facebook data with your organization.
The expectation is that the big boys will try to get off easy and will place the responsibility for the exchange of data with you as an organization. The big advantage is of course the convenience for your customer.
Bonus tip
Always keep the information about the consent longer than strictly necessary, even if it has been withdrawn. This way you can always demonstrate that you have acted legally.
Consent yes or no
A new standard for marketing
As marketers, the GDPR has brought us back down guatemala phone country code to earth. We no longer had our consumers’ interests in mind. Instead, fast conversion and infinite retargeting and remarketing became increasingly important, with the added value for the consumer sometimes hard to find.
Under GDPR, you can still do marketing in a data-driven way. The challenge is to continuously ensure a win-win situation. Customers need to understand why certain (personal data-based) services are useful to them. By being transparent and asking for consent at every step, you ensure that you build trust with your customers. And as a customer gets to know and trust you, it becomes easier and easier to get consent and build a profile that a customer can stand behind.
After all, you can tell a friend at your dinner table more than a door-to-door salesman at your door!
veryone knows that the travel industry is an extremely competitive market to operate in. The constantly changing nature of the industry means that as a company you need to be able to implement changes quickly in order to respond to opportunities. But how do you ensure that you are flexible enough and still achieve your strategic goals? The answer is: OKRs ( Objectives and Key Results ).