Some customers will be satisfied if they are given

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Groups are identified by one or more criteria. According to personal data of clients Customers and buyers are segmented by age, gender, location, and marital status. Based on the criteria, a description of consumer groups is made. Communication and advertising promotion are planned for the segments. By life cycle Typically, segmentation involves dividing consumers into 4 groups: 1) People have not heard about the product before and have not seen its advertising. 2) Consumers are aware of the brand but have not made a purchase. 3) Buyers purchased the product and did not interact with the company again. 4) Clients regularly place orders and pay.


Each category is advertised in a special way. the skype data opportunity to learn about the product as a whole. Others – to understand the advantages of the brand and products. Others – to get acquainted with the entire product line. And regular customers are offered personal discounts and participation in a loyalty program. Segmentation of the target audience of the affiliate sales service "Pampadu" according to the 5W model What?What?

Offers from Pampadu partners (insurance companies, banks, online stores) Life and health insurance policies, property insurance for mortgage holders CASCO, OSAGO, insurance for travelers abroad, children and teenagers, persons in tick-borne encephalitis regions Vacancies for mass recruitment in partner companies of Pampadu Who?Who? Traffic arbitrageurs, webmasters, internet marketers Realtors, real estate agents Insurance agents Recruiters, HR managers Why?Why? Earnings by organizing the attraction of Internet traffic to offers Increasing income by selling insurance policies to clients who are planning to buy a new building with a mortgage Increase in customer base by selling policies at a better price.